About Instrex
Instrex offers end-to-end solutions, from generating deep market insights to developing strategic frameworks for business growth, and executing them through domain experts with clear timelines, defined responsibilities, and measurable outcomes.
Instrex was founded with a vision to seamlessly integrate market research and strategy formulation into a single coherent process, and thereby address a key challenge in the current consulting landscape, where the two activities are often handled separately by Market Research and Strategy consulting Firms, leading to disjointed outcomes.
Instrex also partners with clients through the execution phase, ensuring that the strategies don’t remain confined to presentations but translate into on-ground actions with measurable results.
A Note From The Director
Over the years, I’ve had the opportunity to work with both established enterprises and agile start-ups across diverse industries. The most important lesson I’ve learned from this experience is that sustainable business success is built on insight, not instinct. Every strategic move should be guided by facts, data, and a clear understanding of the market. I firmly believe that decisions grounded in information and business science lead to stronger, more resilient organizations.
Whether it’s business planning, go-to-market strategy, brand development, market research, or financial analysis, my goal has always been to help leaders uncover opportunities, mitigate risks, and make confident, well-informed decisions.
Ashutosh, Director and Senior Consultant at Instrex, leads the consulting practice. Earlier in his career, he held senior positions in several notable organizations, including Airtel, Kantar IMRB, Reliance, Globacom (Nigeria), Amway, and Vertebrand Consulting. These experiences have enriched his global business perspective and sharpened his strategic acumen.
An alumnus of IIM Kozhikode and Delhi University, Ashutosh holds an MBA and a B.Tech, giving him a strong foundation in both managerial insight and technical understanding.
He is a trusted advisor to senior business leaders, transforming data into direction, insight into impact, and strategy into tangible results